The graphics are crisp, clear, and colourful, while a steering wheel-mounted “VIEW” button decreases the size of both the tachometer and speedometer and instantly enlarges the multi-information display at centre, the latter replete with useful features and functions. All of that is immediately forgotten when stepping in the new 2017 Audi Q7.Īhead of the driver is a fully configurable, high-resolution 12.3” TFT display that immediately modernizes the look of the primary controls. Inside, the previous interior mixed some extremely well-made components with others that were substandard, most noticeably hard plastics across the lower dash and glove box lid, less than ideal electronic interfaces, and some hollow-feeling switchgear that suffered further from poorly damped, wiggly action. It was hard to improve on the Audi Q7’s styling, but the new model brings more drama to the frontal design with a bigger, broader version of Audi’s singleframe grille, revisions to its LED lighting elements front and rear, and sharper creases to all the body panels. I doubt Range Rover will feel any pressure to improve its largest offering, and BMW’s X5 has long been up to snuff, but the recently tested Q7 3.0 TFSI quattro Technik ($73,500) was one of the most impressive crossover SUVs I’ve ever spent time in. Whereas the old model caused me to question its worthiness against a number of better equipped albeit much lower priced, volume-branded “competitors,” the new 2017 version (starting at $65,200) has raised the bar within the entire luxury SUV segment. However, the new 2017 Audi Q7 will silence such internal dialogue in a millisecond. These will make you wonder if paying more for an expensive premium brand is the smart choice. If you’re not sure what I’m talking about, head down to your local Kia retailer and slide behind the wheel of a new Sorento SX+, or do the same with the latest Honda Pilot Touring, Toyota Highlander Limited, Mazda CX-9 Signature or most any top-line volume SUV. Have you noticed how mainstream car brands have been greying the lines between entry-level and luxury lately?
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